Earlier this year Rolex announced the five winners of the 2012 Rolex Awards for Enterprise, who are being honored in New Delhi, India, on November 27. This profile looks at the work of 2012 Laureate Erika Cuéllar, a conservationist who is training local people in three countries to protect South America’s Gran Chaco. “Cuéllar has already proved herself as an inspirational and innovative negotiator who has gained the respect of indigenous people and political leaders alike. Her Rolex Award for Enterprise recognizes these attributes and will support this extension of Cuéllar’s participatory approach to preserving one of South America’s last truly wild places,” Rolex says.