On September 29th, elephants appeared in Times Square in New York City, in the form of a new animated billboard by eco-friendly artist Asher Jay (watch live video above).
Jay told National Geographic via email, “We live in a generation where mainstream visual marketing is the language of the masses, and well-placed ad campaigns reformat and contour cultural consciousness. This is why, as a cause-driven propaganda artist with a fixation for ecological and social issues, I felt compelled to get involved with the Elephant in Times Square campaign by March For Elephants.”
The billboard will have an estimated audience of at least 350,000 people a day, and is slated to run every 15 minutes, 24/7, for a month until October 30th, 2013. (See “Blood Ivory” in National Geographic magazine.)
“This internationally crowd funded initiative is clear evidence that we are all in this together, to help save this keystone species for future generations to encounter in the wild,” Jay said about March For Elephants, a grassroots group based out of San Francisco dedicated to ending the global trade in bloody ivory. The effort seeks to raise awareness about the ivory trade and ongoing threats to elephants.
March For Elephants aims to revise international, national and state laws that permit the importation, sale and trade in ivory, a practice that is predicted to lead to the extinction of the species in the wild in less than 10 years.
According to the campaign, “The billboard will warn us that unless we come together to act passionately, cohesively, and determinedly to halt the massacre of our most charismatic terrestrial herbivore, it will disappear from our planet in less than 10 years. Our advocacy campaigns aims to revise international, national, and state laws that permit the importation, sale, and trade in ivory, a practice that is predicted to lead to the extinction of the species in the wild in less than 10 years.”
Here’s a closeup of the billboard content: